But these debutants & changes panned out because the one & only Shankar led the crew. Was it the powerhouse crew comprised of industry icons? Surprisingly, it was 3 newcomers – Ashok Amitraj, Murali Manohar & Michael Solomon – who produced the magnum opus, and cinematography was originally assigned to Santhosh Sivan & art direction to Thotta Tharani (both legends in their craft), but, for various reasons, both roles were overtaken by Ashok Kumar and debutant Bala, respectively. Was it the magical cast that gelled so perfectly? It now seems impossible to imagine anyone but Prashanth & Aishwarya Rai in the lead roles, but in actuality heroes Abbas & Ajith were both approached first, and Prashanth eventually turned down 7 other films to be in Jeans. So what is it about Jeans that makes it so special? But why does it have this hold on me, and many others of my generation in particular? It was a production that was plagued with troubles, and at its core is just a simple family tale about a couple’s complicated path to marriage. To this day Jeans remains my favorite Tamil film of all time. My mom helped me learn the dance to “Kannodu Kanbethallam” and I personally vowed to one-day visit all the wonders Madhu & Visu did in their dreams. I developed my first on-screen crush on Prashanth and my cousins & I became obsessed with looking just like Aishwarya Rai (and that has not changed). My family & I saw it in the theatre 4 times, and it was the first film I remember reflecting on - thinking of how many people would have worked tirelessly to create something so epic.
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I was just a kid then, but by the time the movie was done my lifelong obsession with Indian cinema had been born. In April of 1998 Jeans, directed by the revolutionary Shankar, was released & went on to captivate audiences internationally.
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15 years ago Tamil cinema changed forever.